info: An advertising campaign intended to promote LA River conservation.
A series of animation frames are placed around the city. People can follow a scavenger hunt to collect all of the frames to complete an animation. The frames are placed in areas that are significant to the LA River project (ie. The F.O.L.A.R. Frog Spot). The frames also contain information not only about the project, but about the wildlife that can be found at the river.
The final animation can be posted onto the social media accounts of the participants, further advertising the campaign and LA River conservation.